4 Ways Your Tech Company Can Win Big With Video Marketing
It is no surprise that video marketing has become the top strategic marketing tool for virtually any type of organization and marketing specialists have taken notice. The conversation is no longer if you need video, but rather how can you best utilize it to fit your company’s objectives. Most companies know they need video, but how can you create, execute, and market a professional final product can be daunting.
To make the process a bit smoother, you can follow a few simple steps. If you tailor this information to your company’s goals, you will help ensure you receive the most value from your video marketing initiative. Let’s walk through the process for creating a successful video marketing initiative tailored to a tech company.
Step 1. Find a professional Video Marketing team.
Many people can shoot a video, but that doesn’t mean they should.
“20% of your viewers will click away from a video in 10 seconds or fewer. You’ll lose about ⅓ of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes.” – Visible Measures
It is important that you find a media production company that specializes in video production with an in house video production and design team. Not your talented cousin who got a new Nikon for Christmas, however cost effective this may be. For best results look for a company with a proven track record and ask for samples of their work.
Step 2. Expectations for Video Production.
Outline what you want to achieve with your video marketing initiative and portray this to your video production specialists upon consultation. Have clear goals from the outset to ensure your direction is understood and help reach intended results.
This is where tailoring to your company’s need is key. Create a video that your target audience will watch, and cause them to take action. Tech companies are using animated explainer videos to help promote online conversions.
“When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.” – Forrester
Step 3. Execution
Once your expectations have been delivered it is up to the professionals to provide a polished finished product. However, don’t be afraid to be involved in the drafting process and provide suggestions. A good media production company will consult with their client through the process to properly manage expectations.
Step 4. Market your Video!
This last step is arguably one of the most important. You have your video, so now what to do with it? You can post your video online and share it organically, but this may run the risk of being viewed by a small network. Your time and money was spent on producing a professional video that should be seen by the public. Budget to have some finances left for advertising to properly promote your video and don’t forget about SEO! A staff member should be tasked with monitoring the change in statistics to gage the impact of the video and ensure search engine optimization.
“Animated videos increase conversion rate by 20% or more.” – SwitchVideo.com,
Rypple Case Study
It is very clear that video is needed, particularly the tech industry where explainer videos are in high demand. Figure out what you need and how to deliver it, because that is just as important as the video itself.
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