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Animated Video Production: By the Pros, For the Pros

Key Creative Benefits Offered by Animated Videos – And What They Mean For You When it comes to telling stories, it’s all about delivery. You may have the right message, but you’ve got to present it properly, too. That means professional production that zeroes in on your story and highlights what’s important. Video is an ideal medium for delivering such […]

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Corporate Training Videos Done Right

How Creating Effective Corporate Training Videos Can Help Your Business Grow Training employees is a significant investment for businesses, but it’s also something most employees dread. When you think “corporate training videos,” what do you think of? Chances are, you’ve got images of some out-of-date VHS tape that puts half the room to sleep. But, when done properly, video training […]

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How Aerial Videography Benefits Businesses

Stunning Aerial Shots for Every Industry on a Budget That Won’t Break the Bank There once was a time where aerial videography meant renting a helicopter, setting up camera equipment, and spending a day in the air. But renting helicopters is cost-prohibitive, not to mention headache-inducing, what with the level of planning and scheduling involved! No wonder Hollywood budgets are […]

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Video Marketing is No Longer Optional

When it Comes to Digital Marketing, You Can’t Afford to Overlook Video Video is everywhere and it’s here to stay as a powerful tool for telling your story on social media, streaming services, websites, and more! In fact, most estimates suggest that video accounts for nearly three-quarters of all web traffic, and that’s just in a few short years, soon […]

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WATERBRIDGE WEST IS OPEN FOR BUSINESS!

Waterbridge has expanded. We are thrilled to announce our new video production office in Vancouver, BC!  For over seven years, we have provided video and branding all across Ontario. We like to think that Waterbridge is known for offering an exciting, passionate and personal approach to branding and visual storytelling. We’re incredibly excited to take our love of film making, community […]

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Happy Holidays from Waterbridge!

From our table to yours, we wish you a Merry Christmas, Happy Hanukkah, and a Wonderful New Year. We here at Waterbridge typically have fun with our Christmas cards, but this year, we think we stepped it up a notch by paying homage to Leonardo Da Vinci’s famous painting “The Last Supper” “We wanted to do something bold and thought […]

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YouTube’s Rise to Power Pt.4 – The Social and Political

The impact of YouTube is immense, spanning from politics to cat videos. The humble beginnings of the video hosting platform began with uploading “Me at the Zoo”. An explainer video of why elephants are so cool filmed and shared by the creators of the site. Since then, YouTube has expanded rapidly  and is now used to information share globally. With the […]

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YouTube’s Rise to Power Pt.3 – Google’s Acquisition

In 2005, YouTube’s biggest potential competition was created, Google Video.  At the same time, Google engineers denounced YouTube’s videos as low-quality and grainy. Not fully comprehending YouTube’s popularity and ease, Google’s engineers missed the mark on their product. With Google Video, you had to know your video’s codec and the dimensions of the video frame. With YouTube, this was automated […]

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YouTube’s Rise to Power Pt.2 – The Missing Piece: Viral Videos

Soon after the initial development of the video hosting platform, YouTube found success answering the issue of video sharing with ease and accessibility. However, the one thing YouTube was initially missing in its equation was viral videos. This changed in November of 2005, shortly after the company prioritized it’s marketing strategy as a consumer medium. From this YouTube’s fate was realized. […]

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YouTube’s Rise to Power Pt.1 – The First Video Ever Uploaded

In a 10 year time span, YouTube has managed to take the world by storm. What started off as a video sharing venture between three former colleagues, turned into something markedly larger. The success of the company is well known, but the beginning less so. Most people wouldn’t guess that the beginning of YouTube started at a zoo. On Saturday, […]

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Thankful

Holidays are times of reflection, family and most importantly thanks. With Thanksgiving approaching, Waterbridge would like to highlight some of the achievements of the month past. To commence October,  we are delighted to share some exciting developments. It is with the utmost recognition to our partnerships, clients and hard working staff, who share in our work, that we continue to […]

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