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5 things to consider for your video strategy

  The video production industry has been around for decades, but only recently (in the last 5-10 years), has it become important for organizations to consider their own video marketing strategy. Beautiful imagery is nice, but how does it move the needle forward for your business? You have to start somewhere, and one video is great, but to truly create […]


Animated Video Production: By the Pros, For the Pros

Key Creative Benefits Offered by Animated Videos – And What They Mean For You When it comes to telling stories, it’s all about delivery. You may have the right message, but you’ve got to present it properly, too. That means professional production that zeroes in on your story and highlights what’s important. Video is an ideal medium for delivering such […]


Corporate Training Videos Done Right

How Creating Effective Corporate Training Videos Can Help Your Business Grow Training employees is a significant investment for businesses, but it’s also something most employees dread. When you think “corporate training videos,” what do you think of? Chances are, you’ve got images of some out-of-date VHS tape that puts half the room to sleep. But, when done properly, video training […]


How Aerial Videography Benefits Businesses

Stunning Aerial Shots for Every Industry on a Budget That Won’t Break the Bank There once was a time where aerial videography meant renting a helicopter, setting up camera equipment, and spending a day in the air. But renting helicopters is cost-prohibitive, not to mention headache-inducing, what with the level of planning and scheduling involved! No wonder Hollywood budgets are […]


Video Marketing is No Longer Optional

When it Comes to Digital Marketing, You Can’t Afford to Overlook Video Video is everywhere and it’s here to stay as a powerful tool for telling your story on social media, streaming services, websites, and more! In fact, most estimates suggest that video accounts for nearly three-quarters of all web traffic, and that’s just in a few short years, soon […]


Top 5 things to look for when choosing a video producer.

The video industries in Ottawa and Vancouver are filled with great producers who offer a wide-range of video services. We know this for a fact because we’ve collaborated with many of them throughout the years. But this begs the question, how do you choose the service provider that is right for you? What should you look for when choosing a […]


Why Video Marketing has become essential to the modern marketer

The unfortunate reality for most businesses in 2017 is that if your marketing strategy does not contain some form of video, then your business is slowly falling behind.  Video marketing is becoming essential as it finally came of age in 2016, and this means there is a boatload of opportunity for business to take advantage. Don’t just take it from […]


How the Ottawa Video Production industry has evolved

I first entered the professional the Ottawa Video Production industry seven years ago. Boy, have times changed. When Waterbridge Media first opened its doors, the Ottawa video production industry was still in its infancy. I’m not talking about large broadcast companies or small film studios. What I’m referring to is the ‘small business’ video marketing companies. These businesses have emerged […]


4 Ways Your Tech Company Can Win Big With Video Marketing

It is no surprise that video marketing has become the top strategic marketing tool for virtually any type of organization and marketing specialists have taken notice. The conversation is no longer if you need video, but rather how can you best utilize it to fit your company’s objectives. Most companies know they need video, but how can you create, execute, […]