the recording or broadcasting of moving visual images.
What goes into a every Waterbridge Media production
There’s a lot that goes into a Waterbridge commercial video production. And it’s always a collaborative process with our clients.
1) Discovery Kickoff Meeting
The first and most important part of any video marketing initiative is getting an understanding of your business. It’s mission critical for us to understand how your business operates within the context of your industry. This will provide us with the foundation for future success.
At this point, we do some high level creative planning. This is where we try to best match your financial budget to your overall business and marketing goals. From this, we will create a proposal we believe is both effective and affordable.
3) Project Launch & Creative
Now that the financials are out of the way, our production team can get started. This is where our developed internal and external processes really shine. Though most of these processes are trade secrets, we can tell you that ultimately you will be left with a professional script, storyboard and detailed production scheduled for your initiatives.
4) Production Planning
The next action is to get the video shooting dates nailed down. Prepping for the shoot day is very important. More times than not, our team will do a site visit to survey the shooting environment and flesh out the shot list. The more variables we remove before the shoot day, the more confidence we can have that your video will turn out the way we planned.
5) Video Capture
The shoot day is key, and this is truly where science and art come together. Waterbridge videographers consider themselves video artists, but the fact of the matter is that movie making went digital a long time ago, so our videographers highly specialized, highly technical individuals in their space. To capture the best visuals to bring your video to life, our videographers consider a multitude of factors including resolution, codec, frame rate, focal range, aperture, lighting, audio acoustics and more.
6) Post Production
After all the video has been captured we can start ingesting the media and begin consolidation process. The editing phase can now begin. This is possibly the most complicated and intricate portion of the entire project. The typical Waterbridge commercial production requires a combination of at least 3 completely separate professional softwares. This take a lot of time and technical understanding to master, and it’s what we bring as a standard to each our video productions.
After we’ve put together a timeline, we need to get more assets together, we need your logo and example of some of marketing collateral, we’ll use this to produce design assets that are important elements to making your video look clean, professional, but most importantly, well branded.
Audio recording, audio editing and colour editing are all other very important factors we use to make your video look and sound the best.
This part should never be taken for granted. The delivery is a delicate part to the production and it is typically the first interaction we will have with the client since the Video Capture. And this is where you as the client, can bring in more creative feedback. When we hear your feedback, we can then produce the final copy of the video.
Videos We Produce
We work with many clients, from the fashion industry to auto manufacturer brands and everything in between. See our full range of professional video creation and production services below.