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Top 5 things to look for when choosing a video producer.

The video industries in Ottawa and Vancouver are filled with great producers who offer a wide-range of video services. We know this for a fact because we’ve collaborated with many of them throughout the years. But this begs the question, how do you choose the service provider that is right for you? What should you look for when choosing a video producer?
Waterbridge Video Production

Here are our top 5 things to look for when choosing a video producer.

Look for a team that’s:

1) ‘Been there, done that’.
Every project is unique. Keep your eyes peeled for a company with broad experience to handle all the aspects of your production. Look for experience in project planning. This gives you better assurance that your project will stay on-time, and on budget. Also, look for flexibility, aim for a vendor who can stay nimble on their toes and overcome the obstacles that may or may not (but usually) present themselves.

2) Passionate and hungry!
Passion is that elusive and nearly undefinable quality that all hiring managers are looking for. Listing the benefits of hiring a group of people who love what they do would make this post ridiculously long. Instead, let’s just choose one. Honesty. If you choose a team that is passionate about their work, you’ll get a team that will be honest with you. They won’t want you to put out work that doesn’t help your brand. But how can you tell if they’re passionate? Talk to them. Do they get excited when talking about past or future projects? Do ideas and possibilities flow easily? If they do, then you’ve got a potentially great team.

3) Brings out the creativity in you.
So often we hear that “I’m not creative, that’s why we’re hiring you”. Come on people, that’s just being lazy. The truth is everyone is creative. You just have to tap into it! Choosing a video producer properly will help this process along right from the offset. Don’t get me wrong, no one wants to be micromanaged, but we do want our clients to be emotionally vested in the experience. No one knows your brand better than you, no one knows your clients better than you. If you ‘set it and forget it’ chances are you’ll end up with a product that you didn’t want and doesn’t come close to achieving the goals you set out.

4) Affordable, but not just there for a quick buck.
Rome wasn’t built in a day, and neither will a successful video marketing initiative. It’s going to take time, patience, and some money. The good news is that all the data out there points to it being worth it, and you need a team to help get you there, even if it takes time. Look for a partner who wants to stick around and watch you grow.

5) A creative partner with a diverse skill set.
This is something we’ve always been proud of at Waterbridge, and we think other companies should try to be similar. We’re not just a group of video producers. Very few of our clients have ever ‘just needed a video’ instead, they tend to need help with concept development, media rollout, strategy and conversion. Waterbridge is a diverse group of creators — a gang of writers, designers, animators, photographers, brand managers, marketing strategists, and passionate filmmakers. Look for a partner with a broad-range of skills, this is going to save you money in the long run. Plus, it will open your marketing to an entirely new level of creativity and originality.

There you have it, our top 5 things to look for when choosing a video producer to partner with for creative video production. There are other things to look for, but if you start with the above list, you’ll find a quality vendor that works well with your team, and your brand.

That said, we obviously would rather you chose us. We are, after all, just an email away. If you’re in Ottawa or Vancouver, and it’s time to choose your creative partner, It’s time to bring Waterbridge into the discussion.

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