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Why Video Marketing has become essential to the modern marketer

The unfortunate reality for most businesses in 2017 is that if your marketing strategy does not contain some form of video, then your business is slowly falling behind.  Video marketing is becoming essential as it finally came of age in 2016, and this means there is a boatload of opportunity for business to take advantage.

Don’t just take it from me, because I’m certainly not the only one thinking this. In an interview with the digital publication, former HBO Director, GQ ‘Man of the Year’ and Youtube sensation (with over 6 million subscribers) Casey Neistat says “the access that consumers now have to video is absolutely unprecedented. Video is no longer an option when it comes to representing your business, it is absolutely essential.”

With prominent figures like Casey noticing this evolution of consumer behaviours, data researchers from are supporting these findings:

Why video marketing is becoming essential, stats from 2016
  • “By 2017, online video will account for 74% of all online traffic”
  • “500 million people are watching facebook videos every single day”
  • “69% of marketers and business professionals have already used video marketing”

With this kind of steady uptick in online video content and viewership, it’s no wonder video marketing has become essential to the modern marketing mix for businesses.

The questions for most marketing managers has become: how do I do video marketing well?

Because video is so diverse, many factors play into producing a good video that’s right for a specific purpose. For the majority of businesses, there is one thing that remains constant. Businesses want professional video without spending Hollywood prices to get it. The good news is that there are many options for business to begin with video. Some options are actually quick cheap! We’re going to discuss that in our next article. As a marketing manager you can rest easy knowing that video marketing is becoming essential, obtaining it has also become easier. 

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