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What does 4k video mean?

You’ve probably noticed the mainstream tech buzz in the entertainment and media industry. For the last 2 years all of the talk has surrounded the widespread adoption of 4K video, particularly by consumers. But what does 4K video mean? 4K is a shorthand moniker that describes an Ultra-High Definition Resolution in a wide frame 16:9 format display. There are 3840 pixels by […]

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Video Marketing is No Longer Optional

When it Comes to Digital Marketing, You Can’t Afford to Overlook Video Video is everywhere and it’s here to stay as a powerful tool for telling your story on social media, streaming services, websites, and more! In fact, most estimates suggest that video accounts for nearly three-quarters of all web traffic, and that’s just in a few short years, soon […]

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Top 5 things to look for when choosing a video producer.

The video industries in Ottawa and Vancouver are filled with great producers who offer a wide-range of video services. We know this for a fact because we’ve collaborated with many of them throughout the years. But this begs the question, how do you choose the service provider that is right for you? What should you look for when choosing a […]

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WATERBRIDGE WEST IS OPEN FOR BUSINESS!

Waterbridge has expanded. We are thrilled to announce our new video production office in Vancouver, BC!  For over seven years, we have provided video and branding all across Ontario. We like to think that Waterbridge is known for offering an exciting, passionate and personal approach to branding and visual storytelling. We’re incredibly excited to take our love of film making, community […]

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Why Video Marketing has become essential to the modern marketer

The unfortunate reality for most businesses in 2017 is that if your marketing strategy does not contain some form of video, then your business is slowly falling behind.  Video marketing is becoming essential as it finally came of age in 2016, and this means there is a boatload of opportunity for business to take advantage. Don’t just take it from […]

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3 Ways 3D/VR for real estate is making the selling process easier

The future is here with 3D and Virtual Reality for real estate (3D/VR).  The innovative approach to home marketing offers many benefits to the home seller, the home buyer and the agent. Here, we discuss the ways in which 3D/VR can elevate your listing. Watch the video below to see our media professional talk about 3D and Virtual reality for […]

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How the Ottawa Video Production industry has evolved

I first entered the professional the Ottawa Video Production industry seven years ago. Boy, have times changed. When Waterbridge Media first opened its doors, the Ottawa video production industry was still in its infancy. I’m not talking about large broadcast companies or small film studios. What I’m referring to is the ‘small business’ video marketing companies. These businesses have emerged […]

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4 Ways Your Tech Company Can Win Big With Video Marketing

It is no surprise that video marketing has become the top strategic marketing tool for virtually any type of organization and marketing specialists have taken notice. The conversation is no longer if you need video, but rather how can you best utilize it to fit your company’s objectives. Most companies know they need video, but how can you create, execute, […]

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Happy Holidays from Waterbridge!

From our table to yours, we wish you a Merry Christmas, Happy Hanukkah, and a Wonderful New Year. We here at Waterbridge typically have fun with our Christmas cards, but this year, we think we stepped it up a notch by paying homage to Leonardo Da Vinci’s famous painting “The Last Supper” “We wanted to do something bold and thought […]

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YouTube’s Rise to Power Pt.4 – The Social and Political

The impact of YouTube is immense, spanning from politics to cat videos. The humble beginnings of the video hosting platform began with uploading “Me at the Zoo”. An explainer video of why elephants are so cool filmed and shared by the creators of the site. Since then, YouTube has expanded rapidly  and is now used to information share globally. With the […]

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YouTube’s Rise to Power Pt.3 – Google’s Acquisition

In 2005, YouTube’s biggest potential competition was created, Google Video.  At the same time, Google engineers denounced YouTube’s videos as low-quality and grainy. Not fully comprehending YouTube’s popularity and ease, Google’s engineers missed the mark on their product. With Google Video, you had to know your video’s codec and the dimensions of the video frame. With YouTube, this was automated […]

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YouTube’s Rise to Power Pt.2 – The Missing Piece: Viral Videos

Soon after the initial development of the video hosting platform, YouTube found success answering the issue of video sharing with ease and accessibility. However, the one thing YouTube was initially missing in its equation was viral videos. This changed in November of 2005, shortly after the company prioritized it’s marketing strategy as a consumer medium. From this YouTube’s fate was realized. […]

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YouTube’s Rise to Power Pt.1 – The First Video Ever Uploaded

In a 10 year time span, YouTube has managed to take the world by storm. What started off as a video sharing venture between three former colleagues, turned into something markedly larger. The success of the company is well known, but the beginning less so. Most people wouldn’t guess that the beginning of YouTube started at a zoo. On Saturday, […]

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Thankful

Holidays are times of reflection, family and most importantly thanks. With Thanksgiving approaching, Waterbridge would like to highlight some of the achievements of the month past. To commence October,  we are delighted to share some exciting developments. It is with the utmost recognition to our partnerships, clients and hard working staff, who share in our work, that we continue to […]

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