What makes video Marketing so Important?
When you adopt a “video first” approach to content marketing, there are a lot of factors to keep in mind. However, one is more important than the others. So let’s look past the fact that video has been proven to outperform online customer conversions. Let’s ignore the fact that video is designed to grab more attention, engage your audience, improve SEO, plus the fact that video is inherently more shareable than any other medium. Looking past all of that, there’s one important factor to keep in mind — video is just plain fun!